As threatened, here's a tut. Dumb and boring, but here it is.
No, it isn't dumb and boring. I think it showed the steps nicely. Sometimes a tutorial can be so complicated and one misses out. Yours gives the basics clearly.
I finally got the Bezier Envelope installed and have been playing with that, the Bezier Deformation and the Bend option. They are all fun.
A tutorial I was interested in was putting text on a globe. Lots and lots of steps. It used the Bezier Envelope but I ended up doing it with the Deformation. I gave up doing it like the tut, but still came up with something.
There don't seem to be many tuts on this. I googled and found your post..
and also found my inquiry on another forum.